Don't cut those concession managers/promotors short.......there are wide margins (cost to sale) allowing for hugh profits.
We laugh at those concession boys but they are a big part of the bottom line when these big stadiums such as the likes in Knoxville come into play on game day.
$10 per head (averaage) X 100,000 fans ='s a cool $1M.
This is probably a big coverup. He was caught paying players for autographing souvenirs and memorabilia and they fired him. The NCAA is already booked to investigate in two weeks.